Amanda Byrd
Award-winning marketer and brand strategist
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About
Having spent the last 20 years refining and packaging controversial content for mainstream consumption, I’ve built a legacy of creative initiatives in vice industries.
I specialize in elevating the taboo through clever storytelling and strategic brand positioning that makes everyone – including your Grandma – reconsider their stance on the subject. We’re talking everything from furverts to farm-fresh cannabis. Nothing’s too spicy for me.
I’m Here For You!
Podcast
Guest
I live to talk shop! Whether it’s sharing the newest marketing hack or discussing the latest AI trends, I enjoy connecting and bring a unique perspective to my guest appearances.
Speaking Engagements
With plenty of engaging stories and real-world marketing experience, I’m well suited to moderate discussions, speak on panels. and deliver keynotes.
Startup Advisory
Are you a startup looking for a board member or an insightful discussion before you make your next move? I’m here to be your sounding board.
From Vice To Nice
Controversy (and fun!) have been a part of my career since the beginning. I was fortunate to start my career under the guidance of notorious HUSTLER® founder, Larry Flynt. He taught me the value of our personal right to pursue activities that bring us pleasure, along with the fine art of weaving empathy and humor into customer communications. And that all press is good press.
I went on to revitalize another infamous adult brand, PENTHOUSE, and reinforce its relevance in the market through strategic collaborations that highlighted the storied history of the publication. Not one to turn down a challenge, I became a part of the Los Angeles team tasked with taking the largest adult cam site in the world to re-invent cam models for Hollywood.
I took vice to the masses via partnerships including San Francisco Magazine, Rockstar Games, Dolce & Gabbana, VeeV Vodka, HUF and TapouT. From AVN to Art Basel, changing public perceptions was my mission.
Startup Experience
Nothing tests a marketer quite like a startup - amiright?! With zero brand awareness, small budgets and big dreams, finding the right marketing mix to launch a startup is an art.
I was fortunate to serve as Chief Marketing Officer for Philter Labs, Inc., a technology startup pioneering micro-filtration solutions that tackle one of the longest, most prolific social and health issues of our time: secondhand smoke.
For four years, I built the PHILTER brand, defining the company tone of voice and developing strategies across multiple divisions including fundraising, customer relations and distribution for our game-changing filters. The positioning I introduced, with a focus on personal rights and clean air, contributed to the company’s growth trajectory including market-leading customer adoption not only in dispensaries but also in mainstream convenience stores; proving once again that the right message can erase any stigma.
Being a part of such a dynamic, entrepreneurial atmosphere inspired in me a resilience and nimbleness that surpasses any of my formal corporate training. Moreover, its amplified my admiration for business owners and founders who tirelessly strive towards making the right decision, making me a compassionate and supportive ally for any business venture. I’m grateful for the experience and always eager to leverage the tenacity it instilled in me.
AB Advisory
Branding and Marketing Consultancy
Finding the Right Position for your Brand
AB Advisory leverages my two decades of experience to take your business where it deserves to go.
The cornerstone of your brand is its unique positioning in the marketplace and its connection to the audience. Marketing is essentially multiple messages you send out over various platforms to convince a potential customer that your product is right for them.
The problem is those platforms are vast, their reach is exponential and finding your audience is hard. You can waste thousands of dollars messaging the wrong consumer.
That’s why understanding who your target demographic is from the start is crucial. You can avoid wasting precious time and energy by understanding two important aspects - firstly, what message you intend to convey and secondly, who your intended recipients are.
Armed with passion, market data, and a black book full of the best vendors in the biz, AB Advisory can assist your brand in identifying its proper market position and building a brand that resonates with the right audience.
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