Current Projects
I am now Chief Marketing Officer for Philter Labs, Inc., a technology company pioneering micro-filtration solutions that tackle one of the longest, most prolific social and health issues of our time: secondhand smoke.
For the last three years, I’ve built the PHILTER brand, defining the company tone of voice and developing strategies across multiple divisions including fundraising, customer relations and distribution for our game-changing filters. The positioning I introduced, with a focus on personal rights and clean air, contributed to the company’s growth trajectory including market-leading customer adoption not only in dispensaries but also in mainstream convenience stores; proving once again that the right message can erase any stigma.